Exploring the Custom Design of Women’s Dress Based on Digital Application

Abstract

This paper explores the application of Digital Technology in the custom design of women's dress. By looking into the background of the industrial development, it clarifies the concept and characteristics of Digital Technology and puts forward and customization path for custom-made women's dress. The advantages of Digital Technology use are then analyzed from the aspects of design measurement, production and marketing, so as to bulid a whole picture for the process application of digital customization supported by four technologies: anthropometry,virtual display,intelligent design and artificial intelligence. Finally, the paper provides targeted recommendation for optimization from the three levels of technology,process and user, aiming to resolve the contradiction between traditional hand-made customization and industrial mass production, realizing the balance between individualization and scale,and providing theoretical and practical reference for digital customization of women's dress.